<\/p>\n
Nobody Really Likes an Angry, Angry Man <\/strong><\/p>\n The past few weeks in the news have been odd. With Theresa May\u2019s Brexit deal falling through and her government barely supporting her, the world just seems weird at the moment. But if you haven\u2019t seen a big advert being a headlining article in many newspapers, you\u2019ve probably missed something. Let\u2019s talk about the new Gillette advert.<\/p>\n Gillette, a men\u2019s razor company, recently premiered its new advert, a short film named \u2018Believe\u2019. The film replaces Gillette\u2019s signature \u201cThe best a man can get\u201d with \u201cThe best men can be\u201d. Gillette had said that it wanted to \u201chold men accountable\u201d, which is exactly what it does with this short film.<\/p>\n The advert shows images of sexual harassment, bullying, misogyny and aggressive behaviour by men, before revisiting these same scenarios, but including another male lead who steps in these certain situations to prevent these behaviours. In the times of MeToo and HeForShe, the film shows men exactly why these movements have been so important as of late. By giving examples of inappropriate behaviour and counting it as inappropriate behaviour, it begins to hold men accountable for their actions. The behaviour we\u2019ve seen time and time again as branded \u2018boys will be boys\u2019 finally gets the boot that says \u2018no, this is wrong, and no one should allow this to happen\u2019. By suggesting other men should prevent this behaviour if they see it, it creates reinforcement that the behaviour shown is inappropriate. Behaviour women have been telling the world for years is inappropriate, needed a man to reinforce this message. People are listening, but they\u2019re not fans.<\/p>\n The endless comments on the YouTube video show men claiming it to be \u201cfeminist propaganda\u201d and suggesting that stepping in to prevent sexual harassment is stating that Gillette no longer want the business of \u201cmanly men\u201d. If you think being manly includes being a bully and a sexual harasser, your issues go far beyond any advert. Gillette probably doesn\u2019t want your business if you think that way.<\/p>\n The short film did gain some positive feedback from very few men, but those who supported the advert commented on its powerful message. \u201cBy eliminating excuses for bad behaviour, and supporting a new generation working toward their personal \u2018best\u2019, we can help create a positive change that will matter for years to come\u201d says Gillette\u2019s president, Gary Coombe. Gillette has partnered with the Building a Better Man project for this short film (which aims to reduce violent behaviour in men) to help induce a drop in male violent behaviour and suggest more positive behaviours for men of the future.<\/p>\n Gillette knew that its advertising would cause backlash. But even I\u2019m shocked it caused as much backlash as it did. Admittedly, it\u2019s by men who are trying to justify the behaviours shown in the advert<\/p>\n as appropriate, but which could be seen to be eerily similar to their own behaviours. But the fact is, this conversation needed to happen \u2013 it did. In my opinion, there\u2019s no arguing that the behaviours seen in the short film are in any way healthy. The fact that there are so many who can\u2019t see that these scenarios are problems is indicative of the change that is surely needed.<\/p>\n I\u2019m not telling you that you need to wholeheartedly support this advert and give it all the press in the world (that would be ideal, but some people will always seek to find a problem). I am however telling you that if you don\u2019t identify the behaviours seen in the advert as inappropriate or wrong, you are a part of this problem. This short film was designed specifically to call out these scenarios and show, without an ounce of sugar coating that these behaviours are unacceptable. You don\u2019t have to buy Gillette for the rest of your life or post this advert to every social media platform. You just have to understand why these behaviours are wrong and see that the advert is doing the right thing \u2013 it\u2019s discussing it. The world has a problem with discussing toxic behaviours in both women, but especially men. Gillette is holding people accountable. We all need to do this.<\/p>\n The advert had been watched over 2 million times on YouTube in 48 hours. Backlash and support aside, take what you will from this advert but understand Gillette\u2019s point is valid. It may be hard to swallow for some people, but the message needs to be heard. 2019 is holding everyone accountable for their actions, and I\u2019m glad for it. Nobody really likes an angry man.<\/p>\n By Tirion Davies<\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Nobody Really Likes an Angry, Angry Man The past few weeks in the news have been odd. With Theresa May\u2019s Brexit deal falling through and her government barely supporting her, the world just seems weird at the moment. But if you haven\u2019t seen a big advert being a headlining article in many newspapers, you\u2019ve probably missed something. Let\u2019s talk […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[334,274],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6cWjO-1re","jetpack-related-posts":[{"id":6610,"url":"http:\/\/wenvoe.org.uk\/?p=6610","url_meta":{"origin":5532,"position":0},"title":"Men and Mental Health","author":"Alan Williams","date":"30th September 2019","format":false,"excerpt":"The Man by Tirion Davies 40% of men won\u2019t talk to anyone about their mental health. In a 2018 study by Priory, 40% of men polled stated it would take thoughts of suicide or self-harm to compel them to seek professional help. Almost a quarter of respondents stated they would\u2026","rel":"","context":"In "General Interest Articles"","block_context":{"text":"General Interest Articles","link":"http:\/\/wenvoe.org.uk\/?cat=334"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6946,"url":"http:\/\/wenvoe.org.uk\/?p=6946","url_meta":{"origin":5532,"position":1},"title":"December Planning Applications","author":"Alan Williams","date":"31st December 2019","format":false,"excerpt":"December Planning Applications The December Council meeting occurred after this edition went to print. The follow planning application were due to be discussed. Car Park, Valegate Retail Park, Culverhouse Cross. To install two rapid electric vehicle charging stations within the car park. Two existing parking spaces will become EV charging\u2026","rel":"","context":"In "Community Council News"","block_context":{"text":"Community Council News","link":"http:\/\/wenvoe.org.uk\/?cat=12"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/wenvoe.org.uk\/wp-content\/uploads\/2019\/12\/vacancy.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":11671,"url":"http:\/\/wenvoe.org.uk\/?p=11671","url_meta":{"origin":5532,"position":2},"title":"Planning Updates June 2022","author":"Alan Williams","date":"2nd June 2022","format":false,"excerpt":"Planning Updates June 2022 .\u00a0 Planning Updates The following applications have been approved 27, Burdons Close. Construct single storey orangery rear extension. 17, Old Port Road. Replacement of conservatory with oak framed extension, extending existing lean-to entrance lobby. 9, Goldsland Walk. Conversion of existing integral single garage into a living\u2026","rel":"","context":"In "Planning Updates"","block_context":{"text":"Planning Updates","link":"http:\/\/wenvoe.org.uk\/?cat=152"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4342,"url":"http:\/\/wenvoe.org.uk\/?p=4342","url_meta":{"origin":5532,"position":3},"title":"February Letters","author":"Alan Williams","date":"27th February 2018","format":false,"excerpt":"\u00a0 A big heartfelt \"Thank You\", to all the Saturday Walking Buddies, whose thoughtfulness and innovative way of announcing to the Vale and surrounding areas, the occasion of my last big birthday, despite me being on the other side of the world. Very touched, you know who you are! Salt\u2026","rel":"","context":"In "Letters"","block_context":{"text":"Letters","link":"http:\/\/wenvoe.org.uk\/?cat=138"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3909,"url":"http:\/\/wenvoe.org.uk\/?p=3909","url_meta":{"origin":5532,"position":4},"title":"Scout Post 2017","author":"Alan Williams","date":"30th October 2017","format":false,"excerpt":"\u00a0 Wenvoe Scout Group are once again taking part in the Cardiff and Vale Scout Post. The stamps, are now available and remain at 25p each. Please buy your stamps locally, this helps support the 1st Wenvoe Scout Group. See the advert below for local stamp availability, post box locations\u2026","rel":"","context":"In "Coming Up"","block_context":{"text":"Coming Up","link":"http:\/\/wenvoe.org.uk\/?cat=7"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6725,"url":"http:\/\/wenvoe.org.uk\/?p=6725","url_meta":{"origin":5532,"position":5},"title":"Christmas Scout Post","author":"Alan Williams","date":"29th October 2019","format":false,"excerpt":"Christmas Scout Post Christmas is coming! Wenvoe Scout Group are once again taking part in the Cardiff and Vale Scout Post. The stamps, are now available at 30p each. Please buy your stamps locally, this helps support the 1st Wenvoe Scout Group. See the advert below for local stamp availability,\u2026","rel":"","context":"In "Coming Up"","block_context":{"text":"Coming Up","link":"http:\/\/wenvoe.org.uk\/?cat=7"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/wenvoe.org.uk\/wp-content\/uploads\/2019\/10\/post.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/wenvoe.org.uk\/wp-content\/uploads\/2019\/10\/post.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/wenvoe.org.uk\/wp-content\/uploads\/2019\/10\/post.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/wenvoe.org.uk\/wp-content\/uploads\/2019\/10\/post.jpg?resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"http:\/\/wenvoe.org.uk\/index.php?rest_route=\/wp\/v2\/posts\/5532"}],"collection":[{"href":"http:\/\/wenvoe.org.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/wenvoe.org.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/wenvoe.org.uk\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"http:\/\/wenvoe.org.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5532"}],"version-history":[{"count":1,"href":"http:\/\/wenvoe.org.uk\/index.php?rest_route=\/wp\/v2\/posts\/5532\/revisions"}],"predecessor-version":[{"id":5533,"href":"http:\/\/wenvoe.org.uk\/index.php?rest_route=\/wp\/v2\/posts\/5532\/revisions\/5533"}],"wp:attachment":[{"href":"http:\/\/wenvoe.org.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/wenvoe.org.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5532"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/wenvoe.org.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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